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Bringing The Physical Event Experience To Virtual Events
Source: flickr (User: cafebiz08) Virtual trade shows got their start by creating 2D graphical replicas of physical trade shows: exhibit halls, booths, auditoriums, lounges, etc. Most users are “wowed”...
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Using Social Media Marketing To Drive Your Virtual Tradeshow Leads
The following is a guest post from Cece Salomon-Lee. As a marketer, one of my goals is to generate the right leads for my sales force as efficiently and quickly as possible. This requires constant...
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How To: Generate More Effective Virtual Trade Show Booths
My local farmers market had a “Vote 4 Your Favorite Booth” contest. While the contest was active, I noticed that the fruit vendors were much more engaging and the amount of free samples increased...
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Just In Time For The Holidays: Generate Sales Leads With Virtual Events
Introduction Virtual events can be a dream for marketers. In 2011, you can leverage virtual events to generate more leads to fuel your sales pipeline. And, you can qualify those leads “on the spot”,...
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Case Study: Trade Show Lead Generation with American Express OPEN
Introduction At NAB Show 2011 in Las Vegas, American Express OPEN (@OPENForum) created a game-based attraction in a lobby area that generated nearly a thousand (my estimate) sales leads. Attendees...
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